170 Comments 2024-09-27

Boosting Real Estate Market Expectations

In the first half of October, the real estate market in many cities has become more active, showing a trend of stabilization and recovery. There has been an increase in the number of visitors to sales offices, and the transaction volume of second-hand residential properties has also grown. It can be seen that the expectations of all parties for the real estate market are improving and being boosted. Stable expectations are very important for market stability.

The positive changes in the current market have restored confidence in the real estate market for all parties. The Central Political Bureau meeting proposed to promote the real estate market to stop falling and stabilize, which sends out a strong signal of the country's promotion of the stable and healthy development of the real estate market.

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The four first-tier cities of Beijing, Shanghai, Guangzhou, and Shenzhen adjusted and optimized their real estate control policies before the National Day holiday. According to the monitoring of the real estate research institution CRIC, during the National Day period, the subscription area of 22 key cities increased by 26% year-on-year and 12% month-on-month. Among them, the total subscription area of Beijing, Shenzhen, and Guangzhou increased by 42% year-on-year; the second-tier cities and third and fourth-tier cities increased by 23% and 40% year-on-year, respectively. The rebound in second-hand housing transactions is higher than that of new houses. The transaction area of second-hand housing in the key 10 cities increased by 161% year-on-year, among which the total transaction area of second-hand housing in the four first-tier cities increased by 262% year-on-year, with Beijing increasing by 432% year-on-year. There are also many cities such as Qingdao, Suzhou, Hefei, etc., where the transaction area of second-hand housing increased by more than 100% year-on-year.

After the National Day holiday, the market activity continues. It is currently the "silver ten" sales season, and more than 100 cities have organized golden autumn promotion seasons, housing fairs, and other promotional activities, which have a positive effect on gathering home-buying popularity, reducing home-buying costs, and restoring market confidence.

The continuous advancement of ensuring housing delivery helps homebuyers return to the new housing market. Some real estate companies have had urgent capital chains, and there have been real estate projects that have been sold and are overdue and difficult to deliver in the market. Not only are the interests of the people who have bought houses damaged, but it also makes onlookers worried about buying new residential buildings. They are worried about buying "unfinished buildings", or shelving their home-buying plans, or turning to the second-hand housing market. In response, this year, the Ministry of Housing and Urban-Rural Development and the Financial Supervision General Administration have jointly established a real estate financing coordination mechanism to accurately support the reasonable financing needs of real estate projects and effectively promote the completion and delivery of real estate projects. The Ministry of Housing and Urban-Rural Development has locked in 3.96 million housing units as the key target of the housing delivery battle. For a period of time, the continuous advancement of ensuring housing delivery has achieved significant results. More and more owners have received the long-awaited new house keys, which has alleviated the worries of potential homebuyers who are still watching the market and increased their confidence in buying new residential buildings.

In the long run, China's real estate industry still has strong support for high-quality sustainable development.

The real estate industry still has a large development space because of its position and policy support. Real estate is an important pillar industry of the national economy, with a long industrial chain and has an important impact on economic growth and operation. The country attaches great importance to the development of the real estate industry and has taken multiple measures to promote the real estate market to stop falling and stabilize, and the stable and healthy development of the real estate industry is expected.

The real estate industry still has a large development space because China's urbanization process is still ongoing. In 2023, China's urbanization rate is 66.16%, and compared with the level of more than 80% in developed economies, there is still room for improvement. The urbanization rate of the registered population is still less than 50%, and there are still 180 million migrant workers who have not fully urbanized in cities, and the proportion of home buying among these migrant workers is still not high. China's per capita housing area is about 41 square meters, but in the existing housing stock, medium and small-sized houses of less than 90 square meters account for the vast majority. With the improvement of people's living standards and the in-depth advancement of urbanization, the improvement demand and rigid demand of the real estate market are still relatively large.

The real estate industry still has a large development space because the demand for "good houses" from residents continues. The demand of the people for the improvement and improvement of living quality and living environment is increasing. "Good houses" are green, low-carbon, intelligent, and safe, and "good houses" will have good standards, good design, good materials, good construction, and good services. New houses will be built as "good houses", and old houses will also be transformed into "good houses" in combination with urban renewal. The increase in "good houses" makes residents more and more comfortable to live in, and also allows the real estate industry to continuously expand the development space in the future, while stimulating the enthusiasm of the improvement demand group to buy houses and other housing consumption.

The real estate industry still has a large development space because there is great potential in building a new model of real estate development. The new model of real estate development is the fundamental solution to solve the problems of real estate development and promote the healthy development of real estate. Among them, the ongoing construction of affordable housing, "emergency and emergency" public infrastructure construction, and urban village renovation are all advancing rapidly. These projects will also drive investment and consumption related to real estate.China's real estate market is still in an adjustment cycle, but this is conducive to the elimination of backward production capacity, beneficial to structural optimization, and conducive to the high-quality development of the real estate industry. At present, the role of policy adjustments and optimizations in the real estate sector is continuously being released and has already shown positive effects. As various regions continue to adhere to city-specific policies and accelerate the implementation of various policies, the real estate market will gradually achieve stable and healthy development, and the housing needs of the people will be better met.